Audience Data (CRM) Manager


The Audience Data (CRM) Manager oversees Orchestra of St. Luke’s (OSL’s) fundraising CRM (Raiser’s Edge) and audience ticket history databases (Microsoft Dynamics 365), maintaining data integrity across systems, and serving as the business-wide subject matter expert on audience data.

The Audience Data (CRM) Manager oversees importing and deduping processes for monthly influx of ticketing data; conceives and implements consistent data practices across systems; ensures regular data hygiene best practices; and assists in scaling up OSL’s operational capacity to evolve its audience-centric business.

The Audience Data (CRM) Manager reports to the Associate Director of Marketing and CRM, with a dotted line to the Associate Director of Individual Giving.


Audience Data Management 

  • Manage process of importing, upserting, and de-duping contacts and transactions from third-party systems into MS Dynamics (large monthly updates from external systems and weekly from internal systems) 
  • Maintain Raiser’s Edge system, ensuring that data related to donor and donor prospects is of the highest integrity 
  • Manage imports into Audience360 Non-Profit List Service 
  • Manage dataflow between Mailchimp (OSL’s ESP) and MS Dynamics 
  • Support the maintenance of individual portfolios of donors

  Data Activation and Reporting 

  • Create reports, lists, and segments in Raiser’s Edge and Dynamics 365 in partnership with Marketing and Development colleagues 
  • Integrate prospect research and recording of narrative fundraising activity into Raiser’s Edge 

Data Append 

  • Manage export and reintegration of appended donor and prospect data back into Raiser’s Edge and Dynamics 365 
  • Manage quarterly NCOA process and the resulting changes in compliance with USPS non-profit postage compliance

Communications Flow 

  • Manage list targeting and dynamic messaging within OSL’s email service provider (currently MailChimp) 
  • Interface with printers and other third parties to ensure all direct mail is properly segmented and mail merges are correct 
  • Other duties as needed



  • At least 4 years of professional experience managing enterprise CRM systems in a not-for-profit environment 
  • At least 2 years of professional experience with Raiser’s Edge, including use of both NXT and database view 
  • Excel power user with the ability to use and adopt advanced data management and analysis tools 
  • Demonstrated ability to learn new software and information management systems
  • Excellent organizational skills, with ability to manage up, down, and sideways to meet required deadlines 
  • Strong verbal and written communication skills  


  • A bachelor’s degree is desirable or the equivalent combination of experience sufficient to successfully perform essential functions of the job  
  • Experience supporting major gifts portfolios, institutional giving, and membership or patron programs


  • Creative and collaborative problem solver who is eager to explore new systems and technology tools 
  • Attentive and methodical planner and task manager willing to wear multiple hats and communicate openly about priorities and progress 
  • Motivated by service to others and eager to see data create opportunities and solutions across teams 
  • Independent self-starter who takes ownership of their duties. 


Typical office and conversational activities.


The salary range for this position is $60,000 to $65,000 per year.  The specific salary in that range will depend on the applicant’s skills, experience, need for supervision, and level of responsibility.


Please send cover letter and resume as PDF attachments by email to, subject line “Audience Data Manager_[Your Last Name].” No telephone calls, please.