Marketing & Media Coordinator

Reports to Director of Marketing and Communications
Full Time

Orchestra of St. Luke’s (OSL) – a non-profit orchestra and performing arts organization focused on performance, education, community engagement, and on providing services to the musical community through The DiMenna Center for Classical Music – seeks a detail-oriented, organized, and self-motivated team player to join our team of arts administrators and musicians as the Marketing & Media Coordinator. The coordinator role’s responsibilities follow:

Social Media / Web

  • Create editorial, social media and web content calendar for the Orchestra of St. Luke’s brand (@OSLmusic) and The DiMenna Center for Classical Music brand (@TheDiMennaCenter)
  • Produce content, manage, and grow social media for both
  • Take photographs or otherwise coordinate event coverage for social media (and future use)
  • Update and DiMenna with event listings and other pages

Email Marketing 

  • Plan, write, build, and traffic promotional email campaigns to support OSL programming and events
  • Work cross-organizationally to design and deploy email campaigns in support of education, fundraising, and other initiatives

Media Production and Managment

  • Write creative briefs, plan, and execute print material – season brochure, postcards, mailers, and concert programs
  • Coordinate and collaborate with third-party printers, graphic designers, photographers, videographers, and writers in the creation of collateral across media types
  • Route and gain feedback and approval for several rounds of creative per project
  • Manage marketing relationship with artistic partners, producers, and presenters for language and asset sharing, concert program ads, creative approvals, and other regular business
  • Coordinate image, video, written, and other creative assets in digital departmental files, Dropbox, and with physical archives


  • Minimum of two years of experience in comparable professional environments (marketing and live entertainment preferred
  • Demonstrated attention to detail and thoroughness
  • Passion for creativity, innovation, and interesting ways to use media to drive KPI’s (Knowledge of Google Analytics and social tracking tools a plus
  • Track-record of professional experience managing branded social media channels
  • Working knowledge of Adobe InDesign, Photoshop, and Illustrator
  • Experiences using Mailchimp or other HTML email software
  • Knowledge, interest, and comfort with classical music and the ability to critically engage with music and musicians
  • Demonstrated professional experience creating video and photography for social media use
  • Excellent organizational and time management skills to juggle concurrent projects
  • Excellent English, literary, editorial (spelling/proofing/copywriting) and creative writing skills
  • Working knowledge of the performing arts business
  • Proactive attitude

Working Conditions

  • Open office environment
  • Expected to work some evenings and weekends at events for photography and video and to assist as needed (will be off-set with comp time to maintain 40-hour work weeks)
  • Flexibility to work off-site periodically


  • Non-exempt
  • Medical insurance (eligible after 90 day waiting period)
    • 3% of salary employee contribution toward premium.
    • Employer-paid health reimbursement arrangement covers most eligible, in-network, out-of-pocket expenses (pro-rated during first year of employment)
  • Basic dental insurance provided. Upgraded dental and vision insurance available.
  • Voluntary, employee-paid 403(b) tax-sheltered annuity plan
  • Employer-paid retirement plan (employer contribution of 3% gross salary) available after one year of employment
  • Commuter benefit plan, with pre-tax salary contribution up to $260 per month
  • Annual paid leave consists of up to 15 vacation days, 3 personal days, 10 company holidays, and 6 sick days (additionally, at the discretion of the Executive Director, the days between Christmas and New Year)

To Apply
Please submit a cover letter and resume to with the subject line “Marketing Media Coordinator.”  No telephone calls, please.

More about Orchestra of St. Luke’s (OSL)
Orchestra of St. Luke’s (OSL) began in 1974 as a group of virtuoso musicians performing chamber music concerts at Greenwich Village’s Church of St. Luke in the Fields.  Now in its 45th season, the Orchestra performs over 70 concerts a year, at 20 different venues, in all five boroughs of New York City.  Nearly half of OSL’s performances are presented for free through its education and community programs, reaching over 10,000 New York City public school students annually. OSL built and operates The DiMenna Center for Classical Music in Hell’s Kitchen, New York City’s only rehearsal, recording, education, and performance space dedicated to classical music. It serves more than 500 ensembles and more than 30,000 musicians each year.

OSL’s full-time administrative staff numbers approximately 22 and has offices at The DiMenna Center for Classical Music in Manhattan’s Hell’s Kitchen.